Rick Noriega Seems Out of SD6 Race

Kuff broke the news this weekend, highlighting a letter sent by former State Rep. Rick Noriega to the SEIU screening board. Ultimately, he said:

The time is not right to take on this race, and the fundraising needed, for the Noriega family. We are dedicated to public service, and tell you this with much regret–this seat is a true opportunity for leadership, one with which great things could be accomplished.

In fact, Noriega went a bit further and challenged the currently interested to run positive campaigns.

The constituents need to expect more–the debate truly needed about education, health care, infrastructure, revenue, economic development and jobs has not been on display.

Senate District 6 needs leadership, not a bitter battle for a plum elected office. You, as leaders, need to challenge the candidates to rise above self-interest and put forth plans that create real change, real opportunity in SD6.


Back to fundraising, the bottom line is that it’s just too difficult to run against two well-funded opponents, no matter the name recognition. As far as the issues are concerned, it’s been my experience that in these types of races, the records and stances aren’t much different. So, the folks making the money are the oppo-research pros looking for the most negative things about an individual, rather than small things that would probably result in bigger gain. This stuff might make it to a negative mail piece (or push-card) or two, but will it resonate? Will it tamp down any enthusiasm remaining from the 2012 races?

Ultimately, this race is all about the field–who knocks on more doors, who makes more phone calls, and who drags more people to the polls. Of course, the personal negativity could reach voters in this manner, as well. Consequently, that may increase the minutes spent with a prospective voter when one is trying to reach as many as possible.

Anyway, Noriega’s announcement gives those in the running a clearer shot to the win. Of course, Rick Perry is still sitting on SD-6, and at least Sylvia Garcia has been calling on Perry to set a date.

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