Thursday morning, I saw a couple of attack ads on Facebook against Lesley Briones, Democrat for County Commissioner, Pct 4, paid for by her opponent Ben Chou. (Coby has the artwork.)
I really wasn’t sure if I should write about it because I think bringing it up would give it more attention than the ads actually earned, but since it is a race in which I actually vote and the Briones campaign responded, I thought I’d pay attention and say something.
Attacks are nothing new and this blogger (and others) has been known to play “gotcha!” with many a political campaign based on and backed up by actual facts after a hell of a lot of research. But when an attack is not backed up by facts, then, one is just being disingenuous, probably during a fit of desperation, hoping something will stick as Early Voting begins soon.
Each Facebook ad, which were paid by Ben Chou but under the guise of a group that suddenly popped up out of nowhere, had a link to a Houston Chronicle article by Zack Despart regarding “pay to play” on the Commissioner’s Court, while the caption written by the group was an attack on Briones’ fundraising as a judge. The problem is, the linked article had nothing to do with Briones; if anything, the article didn’t even mention her because she is not on the Commissioner’s Court. But the caption by the Facebook group made it seem as if the Chronicle was somehow linking Briones to activities on the Commissioner’s Court.
As Facebook ads go, I’m pretty sure local campaign attack ads are seldom clicked as whatever the caption states is enough for the uninformed voter. Facebook activists will share a caption before they read an article. I’m pretty sure that was the goal of the Chou campaign, which makes it all more disappointing because he’s supported by a few groups and individuals that promote “democracy” and other stuff I support. So, I clicked the link thinking Chou would provide facts about his attack only to be sent to Despart’s article, which I read months ago.
Worse, Chou (or a supporter who once ran for Congress in CD9 and is Chou’s treasurer) seems to have created an organization on Facebook and Twitter that has no members (and 5 likes) and probably isn’t an official political action committee, nor reports any of its expenses or activities as an individual organization supportive of Chou as required by campaign finance laws. Chou’s campaign finance statements show he’s paid Human Age Digital (which is credited on the Facebook page of the new group) a nice amount of cash.
Briones responded stating that Precinct 4 deserves much better than a candidate who spreads lies and violates campaign finance laws. The campaign statement defended her time as a judge pointing to the fact that she cleared her docket backlog and “connected low-income individuals to to free legal representation.”
I have no idea what Chou’s response would be, now, other than backing up his attack with numbers and confusing paperwork. Or, just ignore the backlash and let it ride.
Either way, it’s a cheap attack which lacks substance and really shows a campaign that is seriously tanking or badly advised. Chou’s digital ad had a better message but he fell short of expanding on it given these Facebook ads. “Electing better leaders” takes a convincing argument that captures hearts and minds and simplistic attacks are not a good strategy to achieve that goal.
Early voting begins on Monday.